Run leaner. Scale faster. Stay accredited. MSM CampusOS combines the depth of a marketing agency with the breadth of an academic support ecosystem.
Sanjay Laul started MSM Unify on a single belief: every student deserves access to the best education, regardless of geography. An international student recruitment platform launched.
“India presents a significant and largely untapped opportunity within the education ecosystem. This investment reinforces our commitment to building a scalable, future-ready platform for Indian students.”
Growth, brand, academic systems, delivery and faculty design. One bench, already doing this in India at scale.
15+ years building revenue engines across EdTech and media. Founding member, CollegeDekho Group. Conceived and launched aajtakcampus.com and ATCNAT, India's first national aptitude test for NEET/JEE aspirants, at India Today Group.
15+ years across digital marketing and EdTech, specialising in business operations and client success. Founding member of HTCampus.com, and nine years driving growth at a previous education-marketing business before joining this platform.
22+ years as a global award-winning marketing leader (Cannes Lions, Effie, EMVIES, Kyoorius Elephant, AMA Awards). Built and transformed brands including NEXA, ReNew and Rajasthan Tourism across 40+ countries worldwide.
IIT Delhi alumnus and former Regional In-charge at Pratham, where he led learning programmes across 15,000 government schools, reaching 23 lakh students across five Indian states through structured, outcome-driven delivery.
20+ years in higher education, EdTech and academic strategy, working across universities and industry collaborations on curriculum design, digital transformation and employability outcomes for students entering a fast-changing job market.
The specialists who run your campaigns day to day.
The core team spearheading MSM CampusOS previously ran one of India's most respected education-focused digital marketing agencies, working only in the education vertical for over a decade.
Today the same leadership team operates under MSM CampusOS, now equipped with global technology infrastructure, international networks and institutional-grade delivery systems. The same expertise, supercharged.
Global technology infrastructure and international networks backing local expertise.
Education-only knowledge your peers have trusted for over a decade.
Delivery systems, analytics and client relations that simply were not available before.
India's higher education system is expanding fast. NEP 2020 sets a 50% gross enrolment ratio target for 2035, and institutions are being asked to recruit more students, run multidisciplinary programmes, stay accredited and compete with foreign campuses at the same time. Most institutions try to do this with fragmented vendors and stretched internal teams.
MSM CampusOS exists to change that. We bring admissions marketing, digital services, academic support and faculty development under one accountable partner, so leadership can spend its time on academic quality instead of managing nine agencies.
Our work is measured in outcomes that matter to a governing body: qualified enquiries, applications, enrolments, accreditation readiness and reputation. Every engagement starts with a free audit and a written plan.
We work exclusively with universities, colleges, schools and skill institutes. Every playbook is built for admission calendars and accreditation cycles.
We report cost per application and cost per admission, not just clicks, impressions and follower counts.
You own your ad accounts, data and assets. Media budgets and management fees are always shown separately.
A senior team member is accountable for every account, with weekly reviews and a monthly board view.
Take one service or all fifteen. Start where you lose the most time or seats, and add the rest as you scale.
MSM Unify's systems and international network, applied by a team that knows Indian campuses first-hand.
Get your free audit: website, SEO and AI visibility, ads, social and funnel, benchmarked against your peers.
