Social media marketing for schools, colleges and institutes.
Students judge an institution by its Instagram before its brochure. We run strategy, content and community for education brands across Instagram, YouTube, LinkedIn and Facebook, so your feed works like your best counsellor.
Your feed is your first campus tour.
Gen Z applicants, and increasingly their parents, research on Instagram and YouTube long before they visit a website. An inactive or generic feed quietly costs you applications.
We build an editorial engine around what drives admission decisions: real student life, placement outcomes, faculty credibility, rankings and accreditation news, and campus events. Content is planned around the academic and admissions calendar, and paid amplification goes behind the posts that perform.
Social media specialisations
What you get
Social strategy & calendar
Pillars, tone, formats and a monthly calendar mapped to the admissions cycle.
Reels & short video
Student-led Reels, campus walkthroughs, faculty explainers and alumni stories.
Design & copy
On-brand carousels, posts and stories with strong hooks and clear calls to action.
Community management
Comment and DM handling with admissions-ready responses and lead routing to counsellors.
Influencer & ambassador programs
Student ambassadors and education creators who reach your target catchments.
Analytics & reporting
Reach, engagement, follower quality and enquiries driven from social, reported monthly.
How we work, step by step.
Brand & audit
Audit your channels and competitors, and define your voice and content pillars.
Content engine
Monthly shoot days, a creative pipeline and an approval workflow that respects academic calendars.
Publish & engage
Daily publishing, community management and DM-to-lead routing.
Amplify & learn
Boost the winners, retire the rest and refine pillars every month.
Why institutions choose us
- 15+ years working only with education brands. We don't learn the sector on your budget.
- Backed by MSM Unify: 1,500+ partner campuses, 6,000+ certified agents and active operations in 30+ countries.
- One contract, one SLA, one P&L view across every channel. You deal with one vendor, not nine.
- Weekly channel insight and a monthly board-ready ROI and attribution report (GA4 and Looker).
- CRM-integrated lead journeys, so every enquiry is tracked from first click to enrolment.
- A senior team that has worked with XLRI, MICA, IMT, Manipal, DY Patil and 1500+ institutions.
What parents look for on a school's feed.
Social media marketing for private schools speaks to parents first. These content pillars answer what they check before booking a visit.
Everyday classroom life
Short videos of lessons, labs, sport and art that show how a normal school day feels.
Teachers and leadership
The principal and teachers explaining their approach, curriculum and board results in their own words.
Safety and care
Transport, security, health room, meals and pastoral care, shown plainly for parents of younger children.
Parent voices
Consent-based testimonials from current parents, which persuade more than any brochure line.
Admission updates
Open house dates, grade-wise availability and a WhatsApp link to book a visit.
Learn moreChild privacy by default
Written parental consent for every child featured, no full names with faces, and approval rules aligned with the DPDP Act 2023.
Social media marketing for educational institutions, by platform.
Instagram and Reels
Discovery for students and parents. Reels of campus life, results and events, with Stories for daily updates.
Learn moreYouTube
Campus tours, faculty explainers, webinar recordings and alumni stories that applicants watch in full before deciding.
For universities and B-schools: placements, faculty research, recruiter partnerships and alumni careers.
Learn moreStudent ambassadors
Trained current students who create content and answer applicant questions, with clear guidelines and approvals.
Learn moreFrequently asked questions
Which is the best social media agency for colleges in India?
How many posts per month do you recommend?
Can you handle social media for multiple campuses or schools?
Which social platform is best for admissions?
How often should a school post on social media?
Do student ambassadors work?
Get your free audit.
Benchmark against peers and get a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets