Influencer Marketing for institutions.
Students trust creators. We match you with the right ones.
Students trust creators who speak their language.
Applicants follow career creators, exam-prep educators and student vloggers for honest advice about courses and colleges. Influencer marketing for education can reach those audiences credibly, but it carries risk. Follower counts can be inflated, some creators promote any institution that pays, and a poorly briefed video can make claims about placements or rankings that your institution cannot stand behind. Getting value from creators depends on careful selection and clear briefs.
We shortlist creators by audience geography, age and content relevance, check engagement quality, and review past brand work before proposing anyone. Briefs set out what can and cannot be claimed, and all paid content follows ASCI guidelines on influencer disclosure. We also run student ambassador UGC programmes. Each creator gets tracked links or codes, so enquiries and applications can be attributed and you can see which partnerships are worth renewing.
Common challenges we solve.
Inflated audiences
Large follower counts with low genuine engagement or audiences outside your catchment.
Unverifiable claims
Creators promising placements, packages or rankings your institution cannot support.
No attribution
Campaigns judged on views alone, with no link to enquiries or applications.
What you get
Creator discovery
Vetted education and career creators.
Campaign strategy
Briefs, deliverables and timelines.
UGC campaigns
Authentic student content at scale.
Tracking
Codes, links and enquiry attribution.
Campus creator visits
Hosted campus days where creators experience classes, labs and student life first-hand.
Partnership ads
Top-performing creator content run as Meta partnership ads to reach wider, targeted audiences.
How we work, step by step.
Discovery & vetting
Creator shortlist by audience, relevance and engagement quality, with past brand work reviewed.
Brief & contract
Deliverables, claims guidance, ASCI disclosure, usage rights and timelines agreed in writing.
Content & approvals
Creators produce in their own style, with fact checks before publishing.
Track & report
Tracked links and codes, enquiry attribution and a performance review per creator.
Why institutions choose us
- Creators vetted for audience quality as well as follower count.
- Claims guidance that keeps content accurate and compliant.
- ASCI disclosure rules followed on every paid post.
- Tracked links and codes for enquiry attribution.
- Student ambassador programmes run alongside external creators.
Frequently asked questions
Should we work with big creators or smaller ones?
How do you handle ASCI disclosure rules?
Can we reuse creator content in our own ads?
Get your free audit.
Benchmark against peers and get a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets