The MSM CampusOS bundle

Education Marketing
Services
built for
admissions.

Pick the modules that match where you lose time, and add the rest as you scale. Modular and unbundled: take one, or take all.

Indian students celebrating results outside their college

All services

Lead Generation

Verified, programme-matched enquiries across paid, organic and partner channels.

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Social Media Management

Strategy, content and community growth on Instagram, YouTube and LinkedIn.

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SEO / AEO / GEO / GBP / AI Overview

Rank on Google, in Maps and in AI answers from ChatGPT, Gemini and AI Overviews.

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Branding & Awareness

Positioning, identity and awareness campaigns that make you the first choice.

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Digital & Organic PR

Earned media, thought leadership and organic coverage that builds trust.

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YouTube Marketing

Channel strategy, programme videos, Shorts and YouTube ads.

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Influencer Marketing

Student creators and education influencers who reach your applicants.

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Website Development & Maintenance

Fast, SEO-first websites and landing pages, kept secure and up to date.

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Creative Design

Campaign creatives, brochures, social posts and branded design at scale.

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Programmatic Advertising

Data-led display, video and CTV buying across premium inventory.

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Online Reputation Management

Reviews, ratings and search results that reflect your institution well.

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Content Marketing

Blogs, guides and programme content that bring organic enquiries.

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Video Production & Campus Shoot

Campus films, testimonials, reels and photo shoots by our in-house crew.

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Marketing Automation, CRM, SIS & LMS

CRM, student information and learning systems, with automated nurture.

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Digital Marketing Consultancy

Audits, strategy, budgeting and governance from senior education marketers.

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Digital Advertising

Google, Meta and LinkedIn campaigns optimised for qualified enquiries and enrolments.

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WhatsApp Marketing

WhatsApp Business API, chatbots and compliant follow-up flows for admissions.

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Curriculum Design

Industry-aligned programme design aligned to NEP 2020, NAAC and UGC.

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Accreditation Support

NAAC, AICTE and UGC documentation and readiness support.

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Assessments

AI-assisted evaluation, proctoring and assessment analytics.

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Faculty Development

FDPs on AI teaching, OBE workshops and research guidance.

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Guest Faculty

Industry experts and guest lecturers for your programmes.

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Education marketing solutions for each stage of the admission funnel.

Admissions counsellor following up with a prospective student
EnquiryApplicationAdmission

Most institutions do not need every service at once. Start where the funnel leaks most.

Services by institute type

Digital marketing services for education, matched to your institution.

01

Schools

Parent-focused campaigns, local SEO, Google reviews and open house promotion for CBSE, ICSE, IB and state-board schools.

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02

Colleges

Programme-wise admission marketing services for UG and PG courses, timed to board results, CUET and university portal dates.

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03

Universities

Multi-programme recruitment, programme-page SEO, brand and rankings PR, and leadership dashboards across schools and campuses.

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04

Coaching institutes

Batch-wise campaigns, demo-class sign-ups, Google Business Profile and WhatsApp follow-up for JEE, NEET and competitive exam coaching.

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05

Group of institutions

One umbrella brand with distinct programme campaigns, shared CRM and a single dashboard across every campus, school and college in the group.

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06

Business schools

MBA and PGDM recruitment timed to CAT, XAT and CMAT, with placement-led creative, LinkedIn for working professionals and counselling-ready leads.

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07

Engineering colleges

B.Tech campaigns planned around JEE, state CETs and counselling rounds, marketed branch by branch with placements up front.

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08

Online universities

UGC-entitled online degrees marketed to working learners: search, LinkedIn and retargeting with fast, mobile-first enrolment journeys.

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09

Skill & vocational institutes

Short-cycle batch campaigns, WhatsApp-first follow-up and job-outcome storytelling for ITIs, polytechnics and skilling centres.

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10

Study abroad consultants

Country-wise campaigns, counsellor booking funnels and trust-building content for overseas education consultants.

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11

EdTech companies

Performance growth for course platforms: acquisition, free-trial conversion, app installs and lifecycle CRM that lowers CAC.

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FAQ

Frequently asked questions

How do you measure success?
In admissions. We report cost per qualified lead, cost per application, lead-to-admission rate and fee revenue on marketing spend: weekly by channel, monthly for your board.
Can we take only one service?
Yes. MSM CampusOS is modular and unbundled: take one service or take all of them. Most institutions start with admissions marketing or SEO and add services as they scale.
How do we get started?
Get your free audit. We review your website, campaigns, search visibility and funnel, and come back with a prioritised plan and a budget estimate. There is no obligation.
What education marketing services do you offer?
We offer admission campaigns, Google, Meta and LinkedIn ads, education SEO and AI visibility, social media, websites and landing pages, lead generation, CRM and automation, brand strategy, creative production, digital PR, reputation management and analytics. Academic services include curriculum design, NAAC and AICTE/UGC documentation, assessments and faculty development. Each links to its own page above.
Which admission marketing services should we start with?
Start with the stage where you lose the most applicants. If few people know you, begin with SEO and social. If enquiries arrive but do not convert, fix CRM follow-up and landing pages first. If you need volume this intake, run [performance marketing](/services/digital-advertising/) with tracking to cost per admission. The free audit identifies this for you.
How are education marketing services priced?
Services are priced as a monthly retainer, a one-time project such as a website or CRM setup, or a retainer with a performance-linked component for selected programmes. Media spend on Google, Meta and LinkedIn is billed separately and stays in your own ad accounts. Details are on our [pricing page](/pricing/).

Want more student admissions this year?

Get your free audit: website, SEO and AI visibility, ads, social and funnel, benchmarked against your peers.