EdTech marketing agency for online learning brands.
MSM CampusOS is an EdTech marketing agency for course platforms, online degree providers and upskilling brands that need enrolments at a cost the unit economics can carry. We combine performance marketing, course-page SEO and lifecycle messaging, all measured against CAC and payback.
What an EdTech marketing agency should fix first.
An EdTech marketing agency is judged on one ratio: what it costs to acquire a paying learner against what that learner is worth. After the funding slowdown of recent years, Indian EdTech brands can no longer buy growth with discounts and celebrity ads. Online education marketing now has to be efficient, honest and built around each course's own funnel.
That funnel differs by product. A ₹999 recorded course converts on a single landing page. A UGC-entitled online MBA or a twelve-month certification sells through webinars, counsellor calls and EMI options. Test-prep apps live or die on trial-to-paid conversion and retention. We plan EdTech marketing per course, so each one has its own audience, offer, CAC target and payback period.
Our team works across online and executive education as well as campuses, which helps when a programme is delivered with a university partner whose brand rules and approvals must be respected.
Marketing challenges EdTech companies face today.
Rising CAC
Competition for the same Google and Meta audiences keeps pushing costs up, while discount-led acquisition attracts learners who never finish or renew.
Course-wise funnels
Short courses, cohort programmes and degrees need different journeys, yet many brands run one generic funnel for the whole catalogue.
Retention and completion
Low completion hurts reviews, referrals and renewals, which quietly raises the CAC needed to replace churned learners.
Brand trust
Learners have seen aggressive sales calls and refund disputes. Clear outcomes, real reviews and transparent pricing now decide who gets the sale.
How MSM CampusOS helps EdTech companies.
Performance marketing
Google, Meta, YouTube and LinkedIn campaigns optimised to paid enrolments using offline conversion imports from your CRM.
Learn moreCourse-page SEO
Course and category pages built around how learners search, with schema, reviews and content that also gets cited in AI answers.
Learn moreLifecycle email and WhatsApp
Onboarding, nudges, abandoned-checkout recovery, completion reminders and upsell journeys based on learner behaviour.
Learn moreCreator and affiliate programmes
YouTube educators, LinkedIn creators and affiliates with tracked links and disclosure in line with ASCI influencer guidelines.
Learn moreFunnel analytics
GA4 and Looker Studio views of CAC, trial-to-paid, payback and cohort retention by channel and course.
Learn moreOur admission growth process.
Audit and baseline
We review ad accounts, attribution, CRM data and cohort retention to establish true CAC, payback and the channels carrying the business.
Channel plan
Each course gets a funnel, target CAC and channel mix. We decide where SEO and creators can replace paid spend over time.
Launch and optimise
Campaigns, landing pages and lifecycle flows launch together. Weekly tests cover creatives, offers, pricing pages and audiences.
Report and scale
Monthly reviews show CAC and payback by course and channel. Courses with healthy economics get more budget; weak ones get fixed or paused.
Online and professional education experience.
TimesPro
Executive and online education from The Times Group. Read the client profile and our approach to working-professional enrolments.
Manipal Academy of BFSI
Career-skilling programmes for banking and financial services. See the challenges and how we approach them.
Pricing and engagement models.
Retainer: a monthly fee covering performance media management, SEO, lifecycle automation and analytics, with a dedicated team and weekly reporting.
Ad-budget guidance: we set budgets per course from target CAC and expected conversion rates, start with controlled tests, and scale only the campaigns that meet payback goals. Costs vary by course price, audience and season, and all ad accounts remain yours.
Get your free audit.
Tell us about your institution and goals. We will come back with a benchmark and a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets