MBA & PGDM marketing from a team that has done it for India's top B-schools.
The team behind MSM CampusOS has collaborated with institutions such as XLRI, MICA, IMT, IRMA and Goa Institute of Management. We know the CAT, XAT and GMAT calendar, the aggregator landscape and what moves serious applicants.
MBA applicants compare everything.
An MBA or PGDM applicant is among the most thorough researchers in Indian higher education. They follow the CAT, XAT, GMAT and CMAT calendar closely, read placement reports line by line, check rankings, ask seniors on Reddit, Quora and Telegram groups, and shortlist schools on cut-offs, fees and outcomes. Generic admission ads do little for this audience. What moves them is credible proof: verified placement data, faculty depth, alumni careers and a clear view of selection criteria.
We plan B-school marketing around the entrance calendar. Awareness and content run through the year, application campaigns peak around CAT results and XAT, and conversion work supports shortlisted candidates through GD, PI and WAT rounds to final offers and fee payment. LinkedIn reaches working professionals for PGDM-WE, executive MBA and blended programmes. Placement storytelling, rankings PR and SEO for programme and specialisation pages build the authority that supports applications across the whole cycle.
Common challenges we solve.
Aggregator dependence
A large share of leads comes through MBA portals at rising cost, and the same applicant is often passed to several competing schools.
Placement claims under scrutiny
Applicants check placement reports and forums closely, so unverified or selective numbers damage credibility quickly.
Shortlist-to-join drop-off
Candidates convert at several schools at once, and many accept offers elsewhere between interview and fee payment.
What you get
Entrance-exam calendar media
Campaigns timed to CAT, XAT, GMAT, CMAT and MAT windows.
LinkedIn for executive programmes
Professional targeting for EMBA and PGDM-WE.
Placement storytelling
Outcome-led content and alumni stories.
Rankings & PR
Coverage that supports ranking perception.
Specialisation pages
SEO-led pages for finance, marketing, HR, business analytics and other specialisations, each with curriculum and outcome detail.
Shortlisted candidate nurture
Email, WhatsApp and alumni-call journeys that keep shortlisted applicants engaged until fee payment.
How we work, step by step.
Calendar & cohort plan
Targets by programme and intake, mapped to CAT, XAT, GMAT, CMAT and MAT dates and to your own application deadlines.
Authority building
Faculty content, placement storytelling, alumni profiles and rankings PR running from mid-year, ahead of exam season.
Application season
Search, Meta, LinkedIn and owned channels pushing applications as results arrive, with clear eligibility and selection messaging.
Interview to joining
Nurture for shortlisted candidates through GD, PI and WAT, offers and fee payment, including alumni and parent touchpoints.
Why institutions choose us
- 15+ years working only with education brands. We don't learn the sector on your budget.
- Backed by MSM Unify: 1,500+ partner campuses, 6,000+ certified agents and active operations in 30+ countries.
- One contract, one SLA, one P&L view across every channel. You deal with one vendor, not nine.
- Weekly channel insight and a monthly board-ready ROI and attribution report (GA4 and Looker).
Frequently asked questions
When should a B-school start its admissions campaign?
How do you reduce our dependence on MBA aggregator portals?
How do you handle placement data in marketing?
Can you market executive and online MBA programmes too?
Get your free audit.
Benchmark against peers and get a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets