Free education marketing tools and templates.
Free education marketing tools for admission and marketing teams: calculate cost per admission, plan your funnel, and use ready templates for your marketing calendar and lead tracking.

Work out the numbers.
Cost per admission calculator
Enter seats, conversion rates and cost per lead to estimate the leads, media budget and cost per admission you need. Doubles as an admission ROI calculator.
Learn moreBenchmark report
Reference ranges for cost per lead and conversion by institute type, so you can sense-check your calculator inputs.
Learn moreFree admission marketing templates.
School marketing calendar
A month-by-month admission calendar for schools and colleges, built around results, entrance exams and festivals.
Learn moreAdmission funnel template
Track enquiries, visits, applications and admissions by source and programme.
Learn moreLead tracking sheet
A simple sheet for teams without a CRM: lead source, first-call time, status and next action.
Learn moreGet your free audit.
Tell us about your institution and goals. We will come back with a benchmark and a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets