Tools

Free education marketing tools and templates.

Free education marketing tools for admission and marketing teams: calculate cost per admission, plan your funnel, and use ready templates for your marketing calendar and lead tracking.

Marketing strategist walking an Indian institution through a campaign plan
Free audit

Get your free audit.

Tell us about your institution and goals. We will come back with a benchmark and a prioritised plan within one working day.

  • No obligation, no spam
  • A senior consultant, not a sales script
  • A plan built around your seat targets

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FAQ

Frequently asked questions

Are these education marketing tools free?
Yes. The calculator, templates, checklists and glossary are free and need no sign-up. If you want help turning the numbers into a campaign plan, you can request a free audit from any tool page.
How do I calculate cost per admission?
Divide your total marketing spend for a programme by the number of students who took admission from it in the same period. To plan ahead, work backwards: seats ÷ lead-to-admission rate = leads needed, and leads × cost per lead = media budget. The calculator does this automatically.