Education marketing agency pricing and packages.
Education marketing agency pricing at MSM CampusOS is built around your seat targets, not a fixed rate card. Pick a package to start, see what is included, and get a fixed quote after a free audit.
Two numbers, kept separate.
Every proposal has two parts. The **management fee** pays for strategy, creative, campaign management, SEO, CRM work and reporting. The **media budget** is what you spend on Google, Meta, YouTube or LinkedIn. We keep them apart so you always know what you pay us and what you pay the platforms.
Ad accounts, GA4, Search Console and the CRM stay in your institution's name. Media is billed to you directly by the platforms, or passed through at cost with platform invoices attached. You get the fee in writing before work starts, with no setup charges hidden in the media line.
Your quote depends on four things: the number of programmes or campuses, the channels you need, how much creative and content we produce each month, and whether you want academic services such as NAAC or curriculum support alongside marketing.
Choose a starting point.
Every package can be adjusted. Most institutions move from Starter or Growth to the next level once tracking proves what works.
Starter
For a single school, coaching centre or one programme. Google Business Profile and local SEO, one paid channel (Google or Meta), one admission landing page, WhatsApp follow-up templates and a monthly report. Best for digital marketing packages for schools and coaching institute marketing packages.
Growth
For colleges, multi-programme schools and established coaching brands. Google, Meta and YouTube campaigns, programme-page SEO and AI visibility, social media content, CRM integration, landing pages per programme and a weekly cost per admission report.
Scale
For universities, groups and multi-campus institutions. Everything in Growth plus brand strategy, creative studio, digital PR and reputation management, marketing automation, dedicated senior team, board-ready monthly ROI view and optional academic support.
What is included in each package
| Deliverable | Starter | Growth | Scale |
|---|---|---|---|
| Free audit and plan | Yes | Yes | Yes |
| Paid channels managed | One (Google or Meta) | Google, Meta, YouTube | Google, Meta, YouTube, LinkedIn, programmatic |
| SEO and AI visibility | Local SEO and Google Business Profile | Programme pages, technical SEO, AEO/GEO | Everything in Growth, multi-campus |
| Landing pages | One | One per programme | Per programme and campus |
| CRM and WhatsApp | Templates and setup | CRM integration | Full marketing automation |
| Creative and content | Ad creative | Monthly social and ad creative | Plus video, shoots, digital PR |
| Reporting | Monthly | Weekly CPL and cost per admission | Plus board-ready monthly ROI view |
How much should you spend on ads?
Admission marketing cost is driven by your seat target, your lead-to-admission conversion rate and the cost per lead in your city and category. We work backwards from seats: seats ÷ conversion rate = leads needed, leads × cost per lead = media budget. Our [cost per admission calculator](/resources/education-marketing-benchmarks/) does this for you.
**Illustrative monthly media ranges during peak admission season** (they vary by programme, city and season, and are not a quote): a single-campus private school often spends ₹50,000 to ₹2 lakh; a coaching institute with one or two centres ₹1 lakh to ₹4 lakh; a private college with several UG and PG programmes ₹3 lakh to ₹10 lakh; a multi-programme university ₹10 lakh and above. College digital marketing cost rises in exam-result windows, so we plan budgets by month, not as a flat figure.
Spending more is rarely the first fix. Faster enquiry follow-up, better landing pages and cleaner lead filtering usually lower cost per admission before extra budget does.
From audit to fixed quote.
Free audit
We review your website, SEO and AI visibility, ads, reviews and enquiry follow-up.
Plan and quote
You get a seat-led plan, the recommended package and a fixed monthly fee in writing.
90-day start
Tracking, landing pages and campaigns go live, with a joint review at 30, 60 and 90 days.
Scale what works
Budgets move to the programmes and channels with the lowest cost per admission.
Get your free audit.
Tell us about your institution and goals. We will come back with a benchmark and a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets