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Case studies

Real work, real numbers.

Named work this team has shipped. The numbers shown are exactly what the client reported: nothing rounded, nothing invented.

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Heritage Indo-Gothic architecture in Mumbai

Selected case studies.

Institutions the team has collaborated with.

XLRI – Xavier School of Management logoXLRI – Xavier School of Management
IMT logoIMT
RICE Education logoRICE Education
GEMS B School logoGEMS B School
MS International School, Mussoorie logoMS International School, Mussoorie
United Group of Institutions logoUnited Group of Institutions
TimesPro logoTimesPro
Manipal Academy of BFSI logoManipal Academy of BFSI
Adamas University logoAdamas University
IRMA logoIRMA
Dayananda Sagar University logoDayananda Sagar University
Bharati Vidyapeeth logoBharati Vidyapeeth
RICS School of Built Environment logoRICS School of Built Environment
VIS logoVIS
D Y Patil International University logoD Y Patil International University
MICA logoMICA
Jaypee Edusphere logoJaypee Edusphere
Dayananda Sagar College of Engineering logoDayananda Sagar College of Engineering
VIBGYOR Group of Schools logoVIBGYOR Group of Schools
Goa Institute of Management logoGoa Institute of Management

These reflect the body of work MSM CampusOS's leadership has led over a fourteen-year marketing and communications career, not all exclusively MSM CampusOS engagements.

Case studies by institute type

Find a profile like your institution.

School marketing case studies

Multi-city school groups and single-campus schools: local parent search, visits, reviews and families from other cities.

College admission campaign case studies

Engineering and management admissions for a college group in Uttar Pradesh, and multi-institute groups across cities.

University profiles

Private universities in Pune, Bengaluru and near Kolkata managing many programmes under one brand.

Coaching institute growth case study

A Kolkata competitive exam coaching institute running enrolments across several centres.

Case studies by service

What to look for in an education marketing case study.

When you review any agency's results, ask for these measures by service. They are the numbers we share on reference calls, with the client's permission.

SEO

Rankings for programme and city keywords, organic enquiries tracked in the CRM, and the time taken to reach them.

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Paid ads

Cost per qualified lead, cost per application and cost per admission by programme, before and after.

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CRM

First response time, lead-to-application rate and the share of enquiries followed up to a final outcome.

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FAQ

Frequently asked questions

What should an education marketing case study include?
A useful education marketing case study names the institution type, the starting position, what was changed and the measured outcome over a full admission cycle. Look for applications and admissions, not only leads or impressions, and check that results are attributed to specific channels. Ask for a reference call to hear it from the institution directly.
Do you have a coaching institute growth case study?
Yes. Our profile of [RICE Education](/case-studies/rice-education/), a Kolkata coaching institute for competitive exams, sets out the playbook we use for multi-centre coaching enrolments. Detailed results are shared on a reference call with the client's permission. For coaching-specific services, see our [coaching institute marketing](/solutions/digital-marketing-agency-for-coaching-institutes/) page.
Can we see a school marketing case study?
Yes. Profiles for [VIBGYOR Group of Schools](/case-studies/vibgyor-group-of-schools/), [MS International School, Mussoorie](/case-studies/ms-international-school-mussoorie/) and [VIS](/case-studies/vis/) show how we approach multi-city groups, boarding schools and local day schools. The core team has served 50+ schools as part of 1500+ institutions, and detailed figures are shared on request with permission.
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