Blog category
Education Marketing
Strategy, channels and agency selection for education brands in India.
Articles in education marketing.
Education Marketing · 5 min read
Google Ads vs Meta Ads for admissions: where each fits in the funnel
Google and Meta do different jobs in an admission funnel. Treating them as rivals for the same rupee usually costs institutions qualified applications.
Education Marketing · 6 min readHow to choose the best digital marketing agency for education in India: a buyer's checklist
Most agency pitches look alike in the boardroom. This checklist helps institution leaders separate admissions partners from vendors who only report clicks.
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