Applications up, cost per acquisition down, two years running
Following an earlier engagement, the brief for FY25–26 was to keep lifting application volume while continuing to bring down cost per acquisition year over year.
Results reported by the client
11%Increase in applications, year on year (2025–26)
27%Drop in customer acquisition cost, year on year (2025–26)
The idea.
Carry forward the high-intent targeting and funnel work from the previous year, then tune it against a fresh year of admissions data rather than starting the optimisation over.
How we executed it.
Step 01
Extended the prior year's high-intent targeting model against fresh FY25–26 data
Step 02
Refreshed creative for the new admissions cycle
Step 03
Continued funnel tightening from enquiry through to application
Step 04
Reallocated spend continuously against cost-per-acquisition performance
Scope of work.
High-intent audience targeting
Creative refresh
Application funnel optimisation
Cost-per-acquisition optimisation
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