More international applications, at half the acquisition cost
DSU International needed to grow its international-student application volume while cutting the cost of acquiring each one, year over year.
Results reported by the client
7%Increase in applications, year on year (2025–26)
50%Drop in customer acquisition cost, year on year (2025–26)
The idea.
Refocus targeting on the specific overseas markets and audiences most likely to actually apply, then let a full year of application data keep sharpening where budget went.
How we executed it.
Step 01
Focused targeting on the overseas markets converting best rather than spreading spend broadly
Step 02
Localised creative for the highest-intent international audiences
Step 03
Improved the international application funnel to cut drop-off
Step 04
Reallocated spend year over year against cost-per-acquisition data
Scope of work.
International audience targeting
Market-specific creative optimisation
Application funnel improvement
Year-over-year cost-per-acquisition optimisation
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