Cutting cost per lead while applications kept rising
JD Institute needed acquisition costs under control across a pan-India campus network without applications or lead quality slipping as spend tightened.
Results reported by the client
30%Drop in cost per lead (2024–26)
8%Increase in applications (2024–26)
40%Drop in customer acquisition cost (2024–26)
The idea.
Rebuilt targeting and creative around the applicants most likely to actually enrol, then let two years of application and conversion data continuously refine where budget went.
How we executed it.
Step 01
Rebuilt targeting around enrolment-intent signals rather than broad reach
Step 02
Refreshed creative toward the programmes and campuses converting best
Step 03
Tightened the lead-to-application funnel to cut drop-off
Step 04
Reallocated spend continuously against two years of running performance data
Scope of work.
Audience targeting refinement
Creative optimisation toward high-intent segments
Landing page and funnel improvement
Continuous, data-driven budget reallocation
Free audit
Want results like these?
Get your free audit and a plan built around your seat targets.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets