Stories and expertise for journalists.

How our newsroom works

This page is for journalists, editors and conference organisers. We do not list coverage here until it is published and verifiable. Instead, we set out the topics our team can speak to with authority, and what you can request from us.

Commentary comes from people who work on these issues every day: leaders with 15+ years in education-only marketing, academic and EdTech specialists, and the global perspective of MSM Unify, which works with 1,500+ partner campuses across 30+ countries in active operations.

Story angles we can speak to

• NEP 2020 in practice. How institutions are adapting programmes, credit frameworks and outcome-based education, and what that means for how they market themselves.
• AI in admissions. How AI is changing student search, lead qualification and counselling, and where institutions should be careful.
• GER 2035. What India's target of 50% gross enrolment by 2035 means for capacity, access and student recruitment in Tier 2 and Tier 3 markets.
• Cross-border campuses. Foreign university campuses and international partnerships in India, and how Indian institutions can compete and collaborate.
• AI visibility for universities. How ChatGPT, Gemini and other AI assistants describe institutions, and why this is becoming part of admissions strategy.

What the media kit includes

• Company boilerplate for MSM CampusOS India and MSM Unify
• Fact sheet with verified figures about MSM Unify
• Logos in light and dark versions
• Leadership biographies and high-resolution photographs
• Overview of the five India initiatives
• The latest press release

Read the latest press release, see awards and recognition, or meet our team.