India education marketing benchmark report.
The India education marketing benchmark report compares cost per lead, conversion rates and channel mix across schools, colleges, universities and coaching institutes. The first edition is in preparation; register to receive it on release.
Plan with numbers, not guesses.
Most institutions plan admission budgets with no reference point. Is ₹800 per enquiry good for a BBA programme in Pune? Is a 3% lead-to-admission rate normal for a CBSE school? Without education marketing statistics from comparable institutions, it is hard to know whether a campaign is underperforming or whether expectations are wrong.
This report will give admission and marketing heads benchmark ranges they can use in planning meetings, budget approvals and agency reviews. It complements the [cost per admission calculator](/resources/education-marketing-benchmarks/) and the [India Higher Education Report](/resources/india-higher-education-report/).
What the report measures.
Cost per lead by institute type
Admission cost per lead benchmark ranges for K-12 schools, UG and PG colleges, MBA and PGDM, engineering, online programmes and coaching institutes, split by metro and Tier 2 cities.
Conversion by channel
Enquiry-to-application and application-to-admission rates for Google Search, Meta, YouTube, aggregator portals, referrals and organic search.
Speed to lead
How response time to a new enquiry relates to conversion, and how institutions compare on first-call speed.
Seasonality
How costs and conversion move around board results, entrance exams, counselling rounds and festival periods.
How the numbers are built.
- Anonymised, aggregated campaign and CRM data from institutions that opt in, never identifiable at the level of a single institution
- Ranges and medians reported only where the sample is large enough
- Clear definitions of a lead, a qualified lead, an application and an admission
- Data periods stated for every figure, refreshed each admission cycle
- Public sources (AISHE, NIRF, UGC) cited where they add context
- Reviewed by MSM CampusOS analysts before release
Get the report on release.
Register to receive the first edition by email, and tell us if your institution would like to contribute anonymised data in exchange for a private benchmark of your own numbers.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets