Decisions backed by data, every week.
From cost per admission to course outcome attainment, we build the dashboards leadership actually uses.
Leadership needs one view from spend to outcomes.
Vice chancellors and boards make decisions on budgets, programmes and academic quality, often with reports that disagree with each other. Marketing reports clicks, admissions reports applications, finance reports fee collection, and academic departments report attainment in spreadsheets prepared for accreditation. Few institutions can say with confidence which channel produced last year’s admissions or which programme’s outcomes are slipping. Decisions then rest on instinct and whoever presents last.
Our analytics practice connects these sources. On the marketing side, GA4, ad platforms and your CRM are joined in Looker Studio dashboards that show cost per application and admission by channel and programme. On the academic side, assessment data feeds student progress and outcome attainment dashboards. We agree definitions with your teams first, so a lead or an admission means the same thing in every report.
Common challenges we solve.
Conflicting numbers
Marketing, admissions and finance each report different figures for the same intake.
Manual reporting
Staff spend days each month copying data between spreadsheets for leadership reviews.
Data that sits unused
Rich assessment and CRM data exists but never informs decisions.
Analytics services
Progress Tracking
Student-level progress tracking and early-warning analytics to improve outcomes and retention.
ExploreOutcome Mapping
Automated CO-PO attainment and outcome mapping analytics for NAAC and NBA.
ExploreMarketing Analytics (GA4 & Looker)
GA4 setup, conversion tracking and Looker Studio dashboards that connect marketing spend to admissions.
ExploreWhat you get
Marketing attribution
Spend to admission, by channel and programme.
Leadership dashboards
Weekly and monthly board views.
Academic analytics
Progress and outcome attainment.
Data governance
Clean, consistent definitions.
Data dictionary
A shared reference for every metric, its definition, source and owner.
Staff training
Sessions for leadership and teams on reading dashboards and acting on them.
How we work, step by step.
Discovery & definitions
Agree the questions leadership needs answered and the definitions behind every metric.
Data connections
Connect GA4, ad platforms, CRM, ERP and assessment data with consistent identifiers.
Dashboards
Role-based Looker Studio views for leadership, marketing, admissions and academics.
Review rhythm
Weekly and monthly reviews with commentary on what changed and what to do next.
Why institutions choose us
- Marketing and academic analytics from one team.
- Metric definitions agreed before any dashboard is built.
- Dashboards built on tools your institution owns.
- Commentary and recommendations alongside every report.
- Data access controls set by role.
Frequently asked questions
Which tools do you use?
Who owns the dashboards and data?
Do we need an in-house data team?
Get your free audit.
Benchmark against peers and get a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets