Media Outreach for institutions.
Get your achievements, research and leaders in front of the right journalists.
Good news only counts when someone reports it.
Institutions produce newsworthy material every term: research grants, patents, international partnerships, placement highlights, student start-ups, convocation speakers and accreditation outcomes. Most of it ends up only on the institution’s own website and social channels. Media outreach for education institutions puts the strongest of these stories in front of journalists who cover education, business and your region. Coverage in credible publications also strengthens search results and AI citations for your name.
We build a media list specific to your institution, covering national dailies, regional and language press, education portals, and business and trade publications. Press releases are written to journalistic standards, and features, op-eds and expert comment are pitched to the right desks with suitable faculty spokespeople. Every piece of coverage is logged with reach and link value, so you can see which stories travel and plan the next quarter accordingly.
Common challenges we solve.
Releases nobody reads
Notices written for internal audiences and sent to generic lists, with no news angle.
No spokesperson pipeline
Journalists want expert comment, but faculty experts are not identified or prepared.
Regional media ignored
Language and regional publications that reach your catchments are left out of outreach.
What you get
Press releases
Results, rankings, partnerships and launches.
Story pitching
Features, op-eds and interviews.
Media lists
Education, business and regional desks.
Coverage reporting
Reach and backlink value.
Faculty expert directory
A curated list of faculty experts and topics that journalists can call on for comment.
Op-ed ghostwriting
Opinion pieces developed with your leaders and faculty, in their voice and under their names.
How we work, step by step.
Story audit
Identify newsworthy achievements, research, people and data across departments.
Spokesperson prep
Build a faculty expert list and prepare spokespeople with key messages.
Pitch & distribute
Releases, exclusives, features and op-eds pitched to relevant desks and journalists.
Track & report
Coverage logged with reach, sentiment and backlinks, reviewed each month.
Why institutions choose us
- Media lists built around education, business and regional desks.
- Releases written as news, with angles journalists can use.
- Faculty spokespeople identified and prepared.
- Regional and language press included where your applicants are.
- Coverage reported with links for SEO and AI visibility value.
Frequently asked questions
Do you guarantee a number of articles each month?
How quickly can you issue a press release?
Can you reach regional and language media?
Get your free audit.
Benchmark against peers and get a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets