Win 'near me' admission searches.
Parents searching 'best school near me' and students searching 'colleges in Noida' decide from the map pack. We optimise every campus profile to show up and convert.
Parents choose from the map pack.
When a parent searches 'best CBSE school near me' or a student searches 'engineering colleges in Noida', Google often shows a map with three listings before any website. Those listings come from Google Business Profile and are ranked on relevance, distance and prominence, which includes reviews, photos, categories and how actively the profile is maintained. Many campuses leave this profile half complete, or have duplicate listings created by students and vendors.
We manage Google Business Profile for schools and colleges as an admissions asset. Every campus gets correct categories, programmes, timings, photos and admission links, with UTM tagging so enquiries show in GA4. We run ethical review requests among students and parents, respond to reviews within agreed timelines, post updates for admissions and events, and keep name, address and phone consistent across education directories and map platforms.
Common challenges we solve.
Duplicate and unverified listings
Old, duplicate or unofficial profiles split reviews and send applicants to the wrong gate or phone number.
Unanswered reviews
Complaints sit without a response for months, and they are the first thing parents read.
Stale profiles
Outdated photos, wrong timings and no posts signal an inactive institution to both Google and families.
What you get
Profile optimisation
Categories, attributes, programmes, photos and Q&A for every campus.
Reviews strategy
Ethical review generation from students and parents, with response management.
Posts & updates
Weekly posts for admissions, events and results.
Local citations
Consistent name, address and phone (NAP) across education directories and maps.
Duplicate & ownership clean-up
Recover access to orphaned listings, merge duplicates and set the correct primary category for each campus.
GBP enquiry tracking
UTM-tagged links, call tracking where appropriate and GA4 reporting on profile-driven enquiries.
How we work, step by step.
Audit & claim
Find every listing for every campus, claim ownership, merge or remove duplicates and fix NAP data.
Optimise
Categories, attributes, programmes, photos, Q&A and tracked admission links for each profile.
Reviews & posts
Ethical review requests, policy-safe responses and weekly posts for admissions, events and results.
Report
Monthly views, calls, direction requests, website clicks and enquiries by campus.
Why institutions choose us
- Experience managing single-campus schools and multi-campus university groups.
- Ethical review practices only: no fake, incentivised or gated reviews.
- Review responses drafted in a policy-safe tone and approved by your team.
- GBP enquiries tracked through GA4 and your CRM alongside profile views.
- Ownership and admin access always held by the institution.
Frequently asked questions
We have several campuses. Does each need its own profile?
Can you remove negative Google reviews?
Who owns the Google Business Profile?
How long before map pack rankings improve?
Get your free audit.
Benchmark against peers and get a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets