Communities that recruit for you.
Applicants trust students and alumni more than ads. We build and moderate communities that create advocacy, referrals and word-of-mouth enquiries.
Applicants trust people who look like them.
Prospective students and parents discount what an institution says about itself. They pay attention to what current students post, what alumni say on LinkedIn and what other parents share in WhatsApp groups. A well-run community turns that word of mouth into a dependable source of enquiries and referrals, and it keeps working between intake campaigns when paid budgets are paused.
We build student ambassador programmes, alumni engagement and moderated applicant groups with clear rules and response standards. Ambassadors are briefed and supported to create authentic UGC, alumni stories are collected and published on a schedule, and every community touchpoint has a route to an admissions counsellor. Moderation guidelines are agreed with your admissions and student affairs teams, so nothing posted in your name creates a compliance or reputation risk.
Common challenges we solve.
Unmanaged groups
Applicant WhatsApp groups run by nobody in particular, where questions go unanswered and rumours spread.
Ambassadors without a brief
Enthusiastic students post occasionally, off-message, and the programme fades after the first month.
Invisible alumni
Strong graduate outcomes exist, but nobody collects the stories or gives alumni a reason to share them.
What you get
Ambassador programs
Recruit, brief and reward student ambassadors who create authentic content.
Alumni engagement
Alumni spotlights, LinkedIn groups and mentoring content that prove outcomes.
WhatsApp & Telegram communities
Moderated applicant groups for counselling, deadlines and event reminders.
UGC campaigns
Challenges and hashtag campaigns that multiply your reach organically.
Moderation & escalation playbook
Response templates, red-flag topics and escalation paths agreed with admissions and student affairs.
Referral tracking
Unique links and codes for ambassadors and alumni, so community-sourced enquiries are visible in your CRM.
How we work, step by step.
Map communities
Audit existing groups, pages and alumni networks, and agree goals, owners and moderation rules.
Recruit & brief
Select student ambassadors and alumni voices, with content briefs, training and a simple recognition scheme.
Moderate & activate
Daily moderation, scheduled prompts, UGC challenges and event reminders, with lead routing to counsellors.
Measure & reward
Track engagement, referrals and enquiries by community, and reward the ambassadors who contribute most.
Why institutions choose us
- 15+ years working only with education brands. We don't learn the sector on your budget.
- Backed by MSM Unify: 1,500+ partner campuses, 6,000+ certified agents and active operations in 30+ countries.
- One contract, one SLA, one P&L view across every channel. You deal with one vendor, not nine.
Frequently asked questions
How do you keep student ambassadors on-message without making them sound scripted?
Who moderates the WhatsApp and Telegram applicant groups?
How do you measure whether community growth is working?
Get your free audit.
Benchmark against peers and get a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets