Landing pages that lower your cost per lead.
A better landing page is the cheapest way to cut acquisition cost. We build and test programme-specific pages for every campaign.
The cheapest way to cut CPL is a better page.
Many admission campaigns send paid traffic to a generic homepage or an all-programmes page. An applicant who clicked an ad for 'MBA in Business Analytics' then has to hunt for the right programme, and many leave. Every point of conversion rate lost on the landing page is paid for in a higher cost per lead across every rupee of Google and Meta spend.
We build admission landing pages that match the ad, the keyword and the audience: one programme, one promise, proof points that matter to that applicant, and a short form or WhatsApp option. Pages load fast on mobile, pass source and campaign data to your CRM, and are tested continuously on headlines, proof and form length. Winning versions are kept, and the lessons feed back into your main website.
Common challenges we solve.
Message mismatch
The ad promises one programme and the page talks about the whole university.
Long forms
Twelve fields before submission, when three would do for a first enquiry.
No testing
The same page runs all season with no experiments, so conversion rate never improves.
What you get
Programme-specific pages
Message-matched to the ad, keyword and audience.
Form & WhatsApp CTAs
Short forms, click-to-WhatsApp and callback options.
A/B testing
Headlines, proof points and form lengths tested continuously.
CRM integration
Instant lead push with source and campaign tracking.
Thank-you page journeys
Post-submission pages with brochure downloads, counselling slot booking or WhatsApp follow-up.
Event & scholarship-test pages
Registration pages for open days, webinars and scholarship tests with reminders built in.
How we work, step by step.
Brief & message match
Map each campaign, keyword group and audience to a page with a single, clear promise.
Build
Fast, mobile-first pages with programme proof points, short forms and WhatsApp or callback options.
Integrate & QA
CRM push with UTM data, thank-you events in GA4 and ad platforms, and device testing.
Test & iterate
Structured A/B tests on headline, proof, form length and layout, reviewed weekly.
Why institutions choose us
- Pages built by the same team that runs your Google and Meta campaigns.
- Mobile load speed treated as a launch requirement.
- Every lead pushed to your CRM with source, campaign and keyword.
- A testing roadmap for each campaign season.
- Turnaround fast enough for urgent intake and event pushes.
Frequently asked questions
How many landing pages do we need?
Will the landing pages sit on our domain?
Do campaign landing pages affect our SEO?
How quickly can a new landing page go live?
Get your free audit.
Benchmark against peers and get a prioritised plan within one working day.
- No obligation, no spam
- A senior consultant, not a sales script
- A plan built around your seat targets